Publication Title TRADE FAIRS AND MARKETING PERFORMANCE IN THE NIGERIAN MANUFACTURING INDUSTRY Download PDF
Publication Type journal
Publisher Platinum Research Journal of Business Management Vol. 1(3), pp. 15-23, September, 2017 Available online at http://platinumjournals.org/prjbm/ © 2017 Platinum Journals
Paper Link http://platinumjournals.org/prjbm/
Publication Authors EGBULE A. C. SOLOMON1 , ONOBRAKPEYA AKPEVWE STANLEY2 , OBIEZE EWERE SUCCESS3 , AZAH E. NELSON4
Year Published 2017-07-30
Abstract This study is aimed at examining the effect of trade fair on marketing performance in the Nigerian manufacturing industry. The cross sectional survey research design method was employed. The sample objects were 237 staff of some selected manufacturing firms in Lagos State. A validated structured questionnaire was used to illicit responds from respondents. The multiple regression analysis was used as analytical tools for testing hypotheses. The findings revealed that multi-channel communication, stand personnel and personal selling as elements of trade fair displayed a significant positive effect on marketing performance. It was concluded that companies becomes successful when they integrate trade fairs into their multi-channel communication strategy. The study therefore recommends that firms should appoint a personnel who is primarily responsible for coordinating all fairs and there should be adequate and appropriate stand personnel.
Publication Title A Review of Human Capital Development and Employee Productivity: The Nigerian Business Environment Download PDF
Publication Type journal
Publisher Test Engineering and Management September-October 2019 ISSN: 0193-4120 Page No. 84 - 104
Publication Authors Felix ORISHEDE, Ewere Success OBIEZE, Francis Ejimofor NDUDI
Year Published 2019-09-10
Abstract The understanding of human capital development is synonymous with productivity in an organisation. This study reviewed this relationship descriptively by using workforce mentoring and succession planning as aims to drive home this process. Secondary data was used to address this position. Findings revealed that workplace mentoring is positively related to employee productivity while succession planning could be positive or negative. Recommendations were drawn along regular positive reinforcement of systematic training and succession planning should be
Publication Title Information Technology and Organisational Performance: An Integrative Model of IT Business Value Download PDF
Publication Type journal
Publisher Success, O. E. (2022). Information technology and organisational performance: An integrative model of IT business value. International Journal of Economic Perspectives, 16(6), 76–87. Retrieved from https://ijeponline.org/index.php/journal/article/view/284
Paper Link https://ijeponline.org/index.php/journal/article/view/284
Publication Authors Obieze Ewere Success
Year Published 2022-06-18
Abstract Managing Information Technology (IT) investments continues to be a challenge for firms due to the difficulty associated with demonstrating IT contributions to organisational performance. Many IT contributions are not accounted for because they cannot be easily quantified. Linking IT to organisational performance is a complex problem that is informed by insights from multiple theoretical paradigms. This paper aims to comprehensively review work done by both academics and practitioners and to explore why new approaches to managing IT investments are needed. To achieve this aim, we will start by defining IT assets and business value and exploring the different dimensions used to measure the business value of IT. Then, we will look at the early research on IT business value and the emergence of the Productivity Paradox. After that, we will delve into the three current theoretical paradigms: economics, management and sociology. The theoretical lenses and models used in these paradigms will also be discussed. Finally, future research directions are suggested.
Publication Title Effective Planning Strategies and the Delivery of Strategic Values in Business Organisations Download PDF
Publication Type journal
Publisher International Research Journal of Management, IT & Social Sciences Available online at https://sloap.org/journals/index.php/irjmis/ Vol. 9 No. 4 July 2022, pages: 538-548 ISSN: 2395-7492 https://doi.org/10.21744/irjmis.v9n4.2113
Paper Link https://doi.org/10.21744/irjmis.v9n4.2113
Publication Authors Obieze Ewere Success a
Year Published 2022-06-27
Abstract The research study takes a look at the impact of effective Planning on Organizational Productivity using Sterling bank Nigeria Plc as a case study. However, the research study makes use of primary data of questionnaire analysis and the estimation technique adopted in the study is spearman's rank correlation coefficient the objectives of the study are to determine the relationship between effective planning and organizational productivity and to also to examine whether effective Planning leads to employee's performance in an organization. Moreover, two hypotheses were tested using spearman's rank correlation coefficient and the results revealed that effective planning has a relationship with organizational productivity and that effective planning leads to employee performance in an organization. Therefore, the study concludes and recommends that managers' time and attention is that of improving productivity in Sterling bank is very important for both survival and maintenance of profit margins in the bank, therefore the bank should measure productivity on how well resources are combined and utilized;p[p[;[- ploaccomplish specific desirable results to be able to achieve its objectives on organizational need, articulate its strategies and carefully pursue them.
Publication Title NETWORK CAPABILITY COMPETENCE AND PERFORMANCE OF DEPOSIT MONEY BANKS IN NIGERIA Download PDF
Publication Type journal
Publisher WDJHSME WEST AFRICA DYNAMIC JOURNAL OF HUMANITIES, SOCIAL AND MANAGEMENT SCIENCES AND EDUCATION: CAPE COAST, GHANA
Publication Authors Egbule A. C. Solomon Ph.D, Igweh Florence Konye Ph.D, Obieze Ewere Success Ph.D
Year Published 2023-01-01
Abstract Examining the impact of network capability competency on the organizational performance of deposit money banks in Nigeria is the study's main goal. Using network capabilities effectively boosts organizational effectiveness. The development of a company's capabilities that it may use to differentiate itself in the market and satisfy customers is aided by strategic network capabilities. They are essential, especially in the cutthroat corporate environment of today, which is characterized by volatile markets and an unpredictable, dynamic commercial environment. The study's research methodology was a cross-sectional survey. A 5-point Likert scale questionnaire was used to collect data from the sample of 320 Bankers, and multiple regression analysis was carried out using Stata version (13) software. The study concludes 48 that a firm's volume and type of commercial relationships define its network position, which has an impact on the success of the firm. A vital element of attaining long-term business success is a company's capacity to manage its network connections.
Publication Title VALUING EMPLOYEE PERFORMANCE THROUGH COMPENSATION MANAGEMENT PRACTICE IN NIGERIAN BANKS Download PDF
Publication Type journal
Publisher Journal of Global Social Sciences June 2023, Volume 4, Number 14, 267-283 ISSN: Print 2735-9328, Online 2735-9336
Paper Link DOI: 10.58934/jgss.v4i14.165
Publication Authors Success Ewere OBIEZE
Year Published 2023-06-06
Abstract The study’s general objective is to determine the influence of compensation management practices on the employee performance of Banks. The main research instrument used for the study was a questionnaire. A cross-sectional research design was employed. The population of the study comprises 700 employees of selected Banks, while a sample size of 255 was derived using Taro Yamani's formula but 253 were returned and used for analysis. The reliability of the questionnaire showed a Cronbach Alpha value above 0.8 for all the constructs. Simple regression was used to test the hypotheses with the aid of Stata version 13 software. Correlation analysis showed that the constructs were positively correlated. Single regression was conducted to the formulated hypotheses and post-regression diagnostics tests were carried out to certify the regression model. The study finds that: Recognition has a significant effect on employees' performance in banks (Coef. = 0.587, p = 0.000). Pay has a significant effect on employees' performance in selected banks in Delta State (Coef. = 0.551, p = 0.000). The study concluded that fringe benefit is one of the ways to promote and retain an employee in the organization and management should be able to sense the active employees and create ways of appreciating the employee's effort put into action in the organization. The study provided that recognition is a form of compensation that boosts employee performance in the banking sector.
Publication Title The Management of Purchasing Power through Electronic Media Download PDF
Publication Type journal
Publisher Direct Research Journal of Management and Strategic Studies Vol. 4(2), Pp. 30-39, June 2023 ISSN: 2787-009X DOI: https://doi.org/10.26765/DRJMSS370894651 Article Number: DRJMSS370894651 Copyright © 2023 Author(s) retain the copyright of this article This article is published under the terms of the Creative Commons Attribution License 4.0. https://directresearchpublisher.org/drjmss/
Paper Link https://doi.org/10.26765/DRJMSS370894651
Publication Authors Obieze, Success Ewere
Year Published 2023-06-23
Abstract The study examined the effect of electronic media on consumer purchasing behaviour using consumers in Abraka who consumes one product or the other. The study examined how television, radio, internet, and social media are commonly used by businesses in this era of technology and examined their effect on consumers purchasing behavior. The study adopted a descriptive survey research design and was guided by four (4) research questions and, several hypotheses were formulated. A closed-ended structured questionnaire duly validated was used as an instrument to gather data from a representative sample of 120 consumers randomly sampled within Abraka. The obtained data were analyzed using, the percentage and mean method on data relating to research questions, and the Pearson Product momentum Correlation was used at 0.05 alpha level to test the hypothesis. Based on the analysis, the findings revealed That television advertisements of products have a significant influence on consumers purchasing behavior of products, Radio advertisement of products have a significant positive influence on consumers purchasing behavior of products, the internet media of advertising products have a significantly positive influence on consumer purchasing behavior and there is a significant relationship between social media adverts and consumers purchasing behavior. Based on findings concluded that electronic media especially television, the internet, and social media are the pivots on which any businesses customer strength and market share thrive in this era where everyone both young and old found using them and it was recommended that businesses especially small ones who have not been using electronic media to try and adopt the use of electronic media for advertising their product because these days people want to get information and busy product from the convenient of their homes.
Publication Title Sustaining Organizational Competitiveness through Strategic Focus: A Case Study of Manufacturing Firms Download PDF
Publication Type journal
Publisher Direct Research Journal of Management and Strategic Studies Vol. 4(7), Pp. 188-192, November 2023 ISSN: 2787-009X DOI: https://doi.org/10.26765/DRJMSS6575336230 Article Number: DRJMSS6575336230 Copyright © 2023 Author(s) retain the copyright of this article https://journals.directresearchpublisher.org/index.php/drjmss
Paper Link https://journals.directresearchpublisher.org/index.php/drjmss
Publication Authors Obieze Success Ewere
Year Published 2023-11-07
Abstract The study conducted on selected manufacturing firms in Nigeria focused on the application of strategic management to sustain organizational competitiveness. The study aimed to examine the impact of strategy implementation and evaluation practices on the competitiveness of these firms. The findings revealed that strategy evaluation practices have a significant and positive effect on the organizational competitiveness of selected manufacturing firms in Nigeria. This suggests that regularly evaluating strategies can help firms stay competitive in the manufacturing industry. The study utilized a cross-sectional research design and focused on a population of 15,625 individuals across the consumer, industrial, and healthcare sectors listed in the Nigeria stock exchange. A sample size of 390 was determined using the Taro Yamani formula, and data was collected through interviews and questionnaires. Using Stata version 31 for data analysis, the study found that strategic strategy evaluation practices and strategic decision-making practices have significant positive effects on the organizational competitiveness of selected manufacturing firms in Nigeria. The study revealed that for any organization to maintain a strong competitive position over a long period, it is crucial to have effective strategic implementation and evaluation. To ensure the success of strategic planning practices, policymakers should allocate sufficient resources. This study adds to our understanding by demonstrating that the implementation and evaluation of strategic plans enhance the competitiveness of manufacturing firms in Nigeria.
Publication Title OPTIMIZING FINANCIAL PERFORMANCE THROUGH BUDGETING AND BUDGETARY CONTROL: EMPIRICAL INSIGHTS FROM ZENITH BANK PLC Download PDF
Publication Type journal
Publisher African Banking and Finance Review Journal (ABFRJ) International Open Access Journal | www.abfrjournal.com
Publication Authors Ewere Success Obieze -Department of Business Administration, University of Delta, Agbor Cynthia Onyinyechi Nwafor-National Open University of Nigeria Daniel Harold Elikwu- University of Jos , Nigeria Obinna Okuji Oreh- Department of Financial Studies, National Open University of Nigeria Ndifereke Bassey Asuquo-
Year Published 2024-10-10
Abstract This study examined the effect of budgeting and budgetary control on the performance of commercial banks in Nigeria, using Zenith Bank PLC’s a case study. The research investigated the effectiveness of the budgeting process, the impact of budgetary control on financial performance, and the challenges faced in implementing effective budgeting practices. Findings reveal that Zenith Bank’s budgeting process is highly structured, transparent, and aligned with its strategic objectives, demonstrating flexibility to adapt to changing economic conditions. Budgetary control significantly enhances financial performance, particularly through improved cost management, resource allocation, and profitability. However, the study also identifies challenges, including issues with accurate budget forecasting, resistance to change, and limitations in technological infrastructure. The research concluded that while Zenith Bank’s budgeting process and controls are effective in achieving financial goals, addressing these challenges could further optimize performance. Recommendations include investing in advanced technological tools, enhancing employee training, maintaining budget flexibility, improving change management strategies, and adopting advanced forecasting techniques to align budgets with actual performance. This study contributes valuable insights into the role of budgeting and control in enhancing financial management and operational efficiency in Nigeria's banking sector.